Key Responsibilities

- Design high-performing static and motion creatives.

- Create ad creatives, carousels, banners, GIFs, landing page assets, and display creatives optimized for conversions.

- Work closely with the Performance Marketing team to understand campaign objectives, audience segments, and key performance metrics.

- Develop multiple creative variations for A/B testing and experimentation.

- Analyze creative performance and iterate designs based on CTR, CPC, CPA, ROAS, CVR, and engagement metrics.

- Ensure all creatives align with brand guidelines while optimizing for platform-specific best practices.

- Collaborate with Copywriters, Video Editors, Brand, and Growth teams to execute integrated campaigns.

- Stay updated on digital advertising trends, platform specifications, competitor creatives, and emerging design styles.

- Manage multiple campaigns simultaneously while ensuring quick turnaround times.

Required Skills

- Solid proficiency in Adobe Photoshop, Illustrator, and Figma.





- Experience designing creatives specifically for performance marketing and paid advertising.

- Understanding of platform-specific creative best practices for Meta, Google Display, YouTube, and other digital channels.

- Ability to design for conversion, not just aesthetics.

- Basic knowledge of After Effects or Premiere Pro is an added advantage.

- Familiarity with AI-powered design tools is a plus.

Qualifications

- Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field.

- 25 years of experience in performance marketing creative design.

- Experience working with D2C, e-commerce, beauty, skincare, fashion, FMCG, or consumer brands is highly preferred.

- Strong portfolio showcasing high-performing ad creatives, paid campaign assets, and digital marketing designs.

📌 Manager - Graphic Designer (Mumbai)
🏢 Foxtale Consumer
📍 Mumbai