? We’re Hiring | Manager – E-Commerce & Performance Marketing Company Description

Edcons Exports Pvt. Ltd. blends Italian design expertise with over 30 years of Indian craftsmanship to create premium leather goods and fashion accessories. With a 200,000 sq. ft. facility in Kolkata and a Milan-based design studio, we cater to leading global brands with both large-scale and customized production.

Recognized as a Government of India Star Export House, we uphold the highest standards of ethical manufacturing, sustainability, and compliance, backed by certifications like BSCI, Sedex, and ISO 14001. ? Location: Kolkata ? Department: E-Commerce

? Experience: 10+ Years

? Qualification: MBA/PGDM in E-Commerce & Digital Marketing ? Key Responsibilities

Develop and execute performance marketing strategies across digital channels to drive customer acquisition, revenue growth and e-commerce sales.

Plan, manage and optimize paid media campaigns across Google, Meta, YouTube and marketplaces.

Drive key performance metrics including ROAS, CAC, CPA, AOV and Marketing ROI.

Monitor campaign performance and provide data-driven insights for continuous improvement.

Develop retention, remarketing and customer lifecycle strategies to increase repeat purchases and Customer Lifetime Value.

Improve customer journeys, website conversion rates and overall online shopping experience.

Manage digital marketing budgets,



agencies and external partners for productive resource utilization.

Conduct A/B testing, campaign optimization, attribution and performance analysis.

Develop and maintain dashboards for tracking KPIs and marketing effectiveness.

Lead, mentor and develop the performance marketing team.

Collaborate with Merchandising, Content, Design and Sales teams to achieve business objectives. ? What We’re Looking For

10+ years of overall experience, preferably with strong experience in E-Commerce & Performance Marketing.

MBA/PGDM in E-Commerce + Digital Marketing.

Strong expertise in performance marketing, paid media, campaign optimization and digital analytics.

Strong commercial and strategic acumen with a revenue-growth mindset.

Proven ability to manage budgets and optimize marketing ROI.

Strong leadership, stakeholder management and communication skills.

Experience in managing agencies, technology partners and digital platforms.

A result-oriented approach with strong analytical and problem-solving capabilities. ? Ideal Candidate

We are looking for a data-driven digital marketing leader who can take ownership of e-commerce growth, translate performance data into business decisions, and build a high-performing marketing function. ? Interested candidates can share their CV at: [email protected], [email protected], [email protected], [email protected]

📌 Manager – E-Commerce & Performance Marketing (Kolkata)
🏢 EDCONS EXPORTS
📍 Kolkata