Job Title: Manager – Adobe Experience Platform (RT-CDP)

Location: Mumbai / Bangalore / Calicut

Department: Omni-Channel

Reports to: Head – Omni-Channel

About Malabar Gold and Diamonds

Malabar Gold and Diamonds, one of the world’s leading jewellery retail chains with over 400 showrooms across India and international markets, is transforming its customer engagement through advanced omni-channel and data-driven marketing initiatives. We are implementing the Adobe Experience Cloud stack to deliver personalized, seamless customer experiences across all touchpoints.

Role Overview

We are seeking an experienced and data-driven Manager – Adobe Experience Platform (AEP) to manage and optimize our Real-Time Customer Data Platform (RT-CDP). The role involves building and maintaining customer segments, managing data flows, defining audience activation rules, and ensuring seamless integration of data sources like Adobe Analytics, CRM, POS, and e-commerce systems.

The ideal candidate will be hands-on with Adobe AEP and have a solid understanding of customer data, segmentation logic, and omni-channel personalization use cases.

Key Responsibilities

A. Platform Management & Operations

•Manage day-to-day operations of Adobe Experience Platform (RT-CDP).

•Ensure proper ingestion, mapping, and harmonization of data from Adobe Analytics, CRM, POS, and digital platforms.

•Monitor data quality, identity resolution, and audience accuracy.





•Collaborate with IT and Adobe support teams for platform governance and maintenance.

B. Audience Segmentation & Activation

•Build and maintain customer segments and activation rules within AEP.

•Use behavioural, transactional, and demographic data to create actionable audiences.

•Enable audience sharing and activation across Adobe Campaign, Adobe Target, and other downstream systems.

•Support campaign execution with accurate and timely audience delivery.

C. Data & Analytics Integration

•Work closely with analytics and CRM teams to define data schemas, attributes, and use cases.

•Leverage insights from Adobe Analytics to refine segmentation and personalization strategies.

•Ensure compliance with data privacy and consent management frameworks.

D. Stakeholder Collaboration

•Partner with marketing, CRM, e-commerce, and store teams to understand business goals and translate them into audience strategies.

•Coordinate with Adobe consultants and internal IT for implementation and troubleshooting.

•Document workflows, rules, and operational best practices.

What We Offer

•Opportunity to be part of Malabar’s digital transformation journey.

•Work with one of the most advanced Adobe Experience Cloud implementations in the retail industry.

•Competitive salary, growth opportunities, and cross-functional exposure.

📌 Manager, Adobe Experience Platform (India)
🏢 Malabar Group
📍 India