About Us
At Strobe Works, we partner with leading luxury hospitality and lifestyle brands to create digital experiences that are as refined and memorable as the brands themselves. From visually arresting Instagram grids to immersive storytelling campaigns, we believe social media isn’t just about posting — it’s about crafting digital worlds that embody luxury.
Role Overview
We are looking for a Content Strategist (Social Media) who blends creative direction with digital strategy. This is not a role for someone who simply schedules posts. Instead, you will:
· Curate aesthetics that define how luxury brands show up online.
· Design moodboards and visual concepts that guide lifestyle photoshoots and content creation.
· Shape platform strategies for Instagram, YouTube, and beyond — ensuring each channel reflects both creativity and strategy.
· Craft a distinct tone of voice for each brand, ensuring it resonates authentically with a luxury audience.
In essence,
you will be the one giving brands their digital identity — from how they look, to how they sound, to how they make audiences feel.
Key Responsibilities
· Curate cohesive Instagram grids, reels, and storylines that capture the essence of luxury.
· Develop moodboards for lifestyle shoots and digital content to inspire design and production teams.
· Conceptualize and execute platform-specific strategies (Instagram, YouTube, LinkedIn, etc.) tailored to hospitality and lifestyle audiences.
· Define and maintain each brand’s visual identity and tone of voice on social media.
· Collaborate with design, copy, and production teams to ensure content execution aligns with creative vision.
· Experiment with emerging content formats, filters, and storytelling tools while keeping a luxury lens.
· Craft social media calendars rooted in narrative, aesthetics, and strategy — not generic posting.
· Monitor performance analytics and
📌 Content Strategist (Mumbai)
🏢 Strobe Works
📍 Mumbai
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