JOB DESCRIPTION

1, PURPOSE OF THE JOB:

Job Context:

Incumbent would lead Trade Marketing Strategy for a region in line with sales
objectives by planning and executing effective BTL marketing and promotional
activities.

Challenges:

2, DETAILS OF THE JOB:

Job Role / Title: Market Development Manager
Level: M05
Function: Marketing
Work Location: Bangalore
Reporting Manager: Central Market Development Manager Manager's
Manager: VP – Marketing

Team Size: 10–12
No. of Direct Reportees: 4–5

3, KEY ACCOUNTABILITIES:

AccountabilitiesScope of WorkBranding & Visibility Activities• Planning
region-wise execution of all signage drives related to either visibility or
promotion in the market place.• Strategizing visibility initiatives across sales
channel. Visibility & trade Promotion in stipulated allocation and
criteria.Marketing Budget Allocation and Management• Plan & Manage marketing
budgets within the approved parameters to assist in delivery of company's
targets.• Keep a track on head / subheads wise spend v/s budgets for the




cluster.• Weekly review of FMA budget utilization at Unit Level.Key Accounts Tie
Ups• Identify brand imagery and HVO accounts in the region.• Negotiate volume
targets and A&M; payout to convert them into Pepsi exclusive accounts.•
Effectively utilize the budget allotted to drive all brands under Pepsico
portfolio in HVO/ imagery accounts.Market Mapping• Competition mapping of
visibility, share, and new product launches.• Total industry outlets, PI
Outlets.• Tracking Competition Initiatives/Activations/New Launches.• Tracking
Brand/SKU Performance.• Visibility Index and Market share.Team Development•
Monitor training & development of Frontline Sales Force/ Marketing Executives
for better sales execution.• Monitor progress against the plan in the Weekly
Commitment Meetings and Monthly planning meetings.Current Initiatives• Leveraging
market knowledge, planning and executing innovative strategies to increase
market share.Driving Sales Volume• Lead a t

📌 Cluster Market Development Manager (India)
🏢 Varun Beverages Limited (VBL)
📍 India