About the Company
TÜV SÜD is a respected global brand that offers opportunities to work in a global environment, impacting website operations across multiple countries.
About the Role
The E-Mail Automation Expert - Marketo Specialist will drive marketing automation excellence, optimize customer engagement, and enable scalable, personalized E-Mail campaigns through Marketo.
Responsibilities
End-to-end development and execution of E-Mail campaigns in Marketo
Build and optimize automated nurture programs, triggers, and customer journeys
Database management & segmentation strategies in Marketo
E-Mail performance analysis and reporting with actionable recommendations
Ensure data privacy & compliance (GDPR, double opt-in, etc.)
Collaborate with stakeholders to translate business needs into campaign strategies
Develop and maintain Marketo templates & best practices documentation
Support training and onboarding of business users on Marketo
Automation program adoption rate
Database growth & data quality
Time-to-market for campaign requests
Internal stakeholder satisfaction (feedback score)
Principal working relationships
Direct reports - None
Disciplinary reports - None
E-Mail Automation Team
Business Partners (Global & Regional Marketing Teams)
Qualifications
4+ years hands-on experience with Marketo (Smart Campaigns, Engagement Programs, Scoring, Forms, Tokens, etc.)
Strong understanding of marketing automation best practices
Solid knowledge of database management, lead lifecycle, and segmentation
Analytical mindset with experience in reporting & performance tracking
Strong project management & communication skills
Detail-oriented, proactive, and structured working style
Experience in B2B environment preferred
Marketo certification is a plus
Fluent English skills are mandatory
Why Join TÜV SÜD?
Chance to work in a global environment, impactin