About Position:

This is a solutions & offerings marketing role focused on helping shape, package, and communicate Persistent’s Data, Analytics, and AI offerings to the market. The role works closely with leaders to create compelling messaging, solution narratives, campaign assets, and sales enablement content that support pipeline creation and market visibility.The role combines an understanding of enterprise Data, Analytics, and AI themes with strong storytelling, content development, and go-to-market execution skills. The individual will help translate technical capabilities and client value propositions into clearly articulated, differentiated business outcomes.

Role: Marketing Manager
Location: All Persistent Locations
Experience: 5 to 8 years
Job Type: Full-Time Employment

What You'll Do:

Work with leaders to support the go-to-market of Data, Analytics, and AI solutions.
Help translate solution capabilities, industry use cases, and customer value propositions into clear market-facing messaging and narratives.
Develop and maintain solution collateral such as solution briefs,



pitch decks, one-pagers, campaign content, case study outlines, sales talking points, and website copy inputs.
Support packaging and positioning of offerings for different audiences, industries, and buyer personas.
Create sales enablement materials that help internal teams articulate Persistent’s value proposition more consistently and effectively.
Assist in developing campaign themes and content for demand generation initiatives, events, webinars, inside sales, partner marketing, and strategic account outreach.
Work with subject matter experts to convert technical content into straightforward, compelling, and differentiated messaging for external and internal audiences.
Conduct market, competitor, and industry research to identify messaging opportunities, emerging themes, and whitespace areas.
Support the development of customer stories, proof points, and reusable content assets that strengthen

📌 Marketing Manager (Pune)
🏢 Persistent Systems
📍 Pune