Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
This is not just a community manager role.
This is not about posting calendars and managing handles.
This is internet marketing at a cultural scale.
We're looking for a cultural operator. A conversation hacker. A genuine content obsessive. Someone who understands the Indian internet deeply, watches everything, and knows how to turn moments into movements. You're as creative as you are analytical — as comfortable pitching a wild idea as you are reading a content slate and knowing exactly which title deserves the internet's attention this week. Loves content coming from different regions in India - Hindi and South. Social at Netflix is a growth engine, an intelligence system, and a brand love machine. If you can balance instinct with insight and culture with craft,



this is your playground.
The Mandate
Build and Lead Conversation
Grow and nurture the most engaged OTT community in India.
Drive always-on cultural presence beyond Title launches
Ensure Netflix India consistently leads monthly share of voice and shapes how titles travel across press and KOL ecosystems.
Turn Social into Strategic Intelligence
Mine real-time audience feedback, sentiment, and heat signals.
Identify breakout moments early and course-correct underperformance rapid.
Represent the audience voice in internal forums and influence marketing pivots.
You are both a cultural antenna and a performance radar.

Build Brand Love Through Culture
Show up meaningfully across festivals, cultural flashpoints, and everyday usage moments.
Create and scale social IP that reinforces Netflix's personality.
Work with creators for relevance and credibility, not transactional reach.
Bring a progr

📌 Manager, Social Marketing (Mumbai)
🏢 Netflix
📍 Mumbai