Job Title: Advanced Specialist, Brand

Description: This role is for someone who thrives on ownership, shapes go‑to‑market thinking, and builds meaningful brand experiences across D2C and B2B2C audiences. You’ll own GTM thinking, champion user journeys, and deliver brand growth in a fast‑paced, matrixed environment. This role aligns to industry level titles such as Marketing Manager, Brand Manager, Integrated Marketing Lead or Brand strategy Lead.

The Role

The Advanced Specialist, Brand (IC25) is a brand‑led, creative, and outcome‑oriented marketer who brings brand strategy to life through digital‑first, integrated marketing across D2C and B2B2C contexts. This role suits someone with a strong hustle mindset — creative, curious, and comfortable operating independently in a fast‑paced, matrixed environment.The role balances brand building and measurable performance, owns go‑to‑market (GTM) thinking, and champions user journeys and user experience across touchpoints. The Marketing Manager leverages insights, data,



and experimentation to deliver meaningful brand growth and business impact, while contributing strategically as a subject‑matter expert within the marketing team.

The Advanced Specialist, Brand balances brand and performance without prioritising one at the expense of the other and brings an authentic, customer‑first, learner‑centric mindset. This role is responsible for shaping brand strategy into integrated, digital‑first marketing execution across consumer and partner contexts. The ideal candidate is creative, proactive, and outcome‑oriented, values transparent direction and structured briefs, takes strong ownership of execution, and consistently looks for smarter, more impactful ways to build brands and drive results.

What You’ll Own

Brand, Storytelling & Integrated Marketing

Act as a brand custodian, ensuring consistency in tone, narrative, and visual identity across all consumer and partner touchpoints.

Lead brand-led, integrated campaigns that build tr

📌 Advanced Specialist, Brand (Noida)
🏢 Pearson
📍 Noida