Job Description – Regional Visual Merchandising Manager

Department: Visual Merchandising

Reports To: VM Head

Role Overview

The Regional Visual Merchandising Manager (Kerala) will be responsible for driving VM

excellence across all existing and upcoming Retail stores, MT stores, and GT counters

within Kerala. This is a key role focused on store experience, campaign execution, audit

quality, cost efficiency, and VM infrastructure maintenance for approximately 50+ stores,

with continuous expansion through NSOs.

This role requires strong coordination with Design, Retail Operations, Marketing, Projects,

and Vendors to ensure consistent brand standards across the state.

Key Responsibilities

Store VM Execution & Standards

 Ensure all stores in Kerala adhere to brand VM guidelines and maintain high visual

standards.

 Plan and execute monthly and seasonal VM changeovers across retail, MT, and GT

formats.

 Drive consistent implementation of store window concepts, planograms, and fixture

merchandising.

 Monitor inventory, availability,



and upkeep of VM props and collaterals.

Recent Store Openings (NSOs)

 Take end-to-end ownership of VM execution for all Kerala NSOs.

 Collaborate with Projects for timely fixture availability and with Retail Ops for store

readiness.

 Ensure VM setup is completed as per timelines (D-2 completion) and brand

specifications.

Audit Management

 Conduct regular physical and virtual VM audits for all Kerala stores.

 Share actionable feedback with store teams and follow up for timely closure.

 Maintain monthly audit reports, scoring, and adherence to SOPs.

Campaign Management

 Drive all promotional, tactical, and thematic campaigns across Kerala.

 Ensure timely installation of creatives, branding, and in-store communication.

 Coordinate with marketing for launch calendars and ensure zero misses.

Cost Control & Vendor Management

 Manage VM budgets for Kerala and ensure cost-effective execution.

 Evaluate, on

📌 Regional Visual Merchandiser (Bengaluru)
🏢 Purplle.com
📍 Bengaluru