- Be a self-starter & have the ability to take responsibility for key study/ program ‘milestones’ with supervision

- Ability to work within a diverse (culturally, functionally & geographically) environment

- Smart, quick thinking, analytical

- Expert in developing Microsoft PowerPoint presentations

- Solid understanding of Microsoft Office products, including Excel, Word, and PowerPoint

- Support product marketing initiatives as directed by the product marketing manager

- Develop persuasive, effective and visually appealing presentations for various studies

- Proactively support ongoing profit improvement and complexity reduction efforts

- Lead or support special market or product studies as necessary

- Future vehicle product needs and customer requirements, including use of Ford Global research tools

- Identifying regional markets where recent products will be sold, including the integration of regional market ‘wants’ into program assumptions





- Assignments may include competitive analysis, pricing analysis, and drafting of market equation papers

- Assist the product marketing manager in guiding and coordinating local product actions and market equations through the approval process

- Support the product marketing manager in developing & obtaining consensus within MS&S;

- Nameplate Brand Positioning: Target customers, Product Benefits, Personality/Image, Pricing Strategy

- Detailed order guide with feature mixes by market

- Market equation development, including market commitments to appropriate volume and revenue

- Responsible for being the single point of contact for mix, rates, volumes, sales, order guides, and PDLs for the product
- A marketing or business degree is preferred

- 8+ years in related area

- Marketing (product or consumer) experience is preferred

📌 Lead Product Marketing (Chennai)
🏢 Ford Motor
📍 Chennai