Overview
We are seeking a highly analytical and detail-oriented Marketing Operations Analyst to support marketing performance reporting, pipeline measurement, and attribution. This role will play a critical part in improving visibility into marketing’s contribution to pipeline and revenue, while delivering insights that inform campaign and investment decisions.
The ideal candidate brings strong experience in data analysis and visualization, a solid understanding of marketing and sales funnels, and the ability to translate data into clear, actionable insights.
Duties & Responsibilities
Marketing Performance & Pipeline Reporting
Support reporting for marketing-sourced and marketing-influenced pipeline, bookings, and funnel conversion performance
Partner with Sales Operations to align on funnel definitions (MQL, SAL, SQL, SAO) and pipeline tracking
Track progress-to-plan and support pipeline coverage and pacing analysis
Help maintain consistency in lead source, campaign attribution, and “Generated By” classifications
Dashboard Development & Reporting
Pipeline and bookings performance




Funnel conversion rates and opportunity quality
Channel performance (SEM, SEO, programmatic, direct)
Website and landing page performance
Build and maintain PowerBI dashboards covering:
Deliver scalable, self-service reporting for marketing and sales stakeholders
Analysis & Insights
Analyze performance across campaigns and channels to identify trends and optimization opportunities
Translate data into explicit recommendations for marketing and sales stakeholders
Support campaign optimization through channel and conversion analysis
Respond to ad hoc reporting and analysis requests
Data Integration & Quality
Support integration of data across Salesforce, HubSpot, Bizible, GA4, and other marketing platforms
Partner with Marketing Operations and BI teams to ensure data accuracy and consistency across systems
Help troubleshoot data discrepancies and maintain reporting reliability
Document data sour

📌 Marketing Operations Analyst (India)
🏢 symplr
📍 India