Overview
RGM strategy Playbook - Associate plays a pivotal role in our organization, with a primary focus on brand ladder and price pack architecture analysis, Mix Management and Promo Strategy. This role encompasses a range of responsibilities related to optimizing our product and pricing strategies to maximize brand equity, profitability, and consumer engagement.
Key responsibilities of the Brand Ladder / Price Pack Architecture (PPA) Playbook - Associate include:
Conducting in-depth market research and data analysis to identify and evaluate brand positioning / price pack architecture opportunities
Analyzing consumer behavior and preferences to gain insights into how our brand ladder / pricing strategies impact purchasing decisions
Developing and refining brand ladder and PPA models and methodologies to streamline decision-making / enhance operational efficiency
Collaborating with cross-functional teams to ensure that our brand and pricing strategies align with overarching business objectives and regulatory requirements




Utilizing data-driven insights to enhance the overall consumer experience and perception of our brands and pricing structures
Contributing to the long-term brand and pricing strategy of the organization, actively participating in the creation of creative approaches to optimize brand equity and profitability
The Brand Ladder / Price Pack Architecture (PPA) Playbook - Associate leverages advanced analytical skills and tools to shape our brand and pricing strategies, ensuring they are aligned with our strategic goals, compliance standards, and customer satisfaction objectives
Responsibilities
Functional Responsibilities
Perform advanced analytics using Tableau/Power BI and develop predictive models, regression modeling, price elasticity analysis, and promotion optimization to extract actionable insights from data
Collaborate on sector NRM strategic projects, such as promotions optimization, terms priorities, competitor benchmarking, and Price Pack A

📌 Associate Manager (India)
🏢 PepsiCo
📍 India