About the job
Candidates must have Read & Write in Hindi
About the Role:
You will be part of Consumer Strategy and Insights (CSI) team within JioStar. CSI is a central business strategy & consulting practice and this role will see you collaborating with leadership teams of JioHotstar, and Star Plus to enhance the value for consumers through strategy insights and innovation. You will be driving the strategic thinking for content, marketing and monetization with data backed insights to shape the business and brand.
Context:
In an evolving world of user preferences, real-time consumer insights play a critical role in defining business strategies. CSI manages a brand called Distillery – a social media command centre that mines millions of consumer conversations to provide actionable insights to JioStar’s content, marketing and strategy teams. These social insights are supplemented with other sources like viewership data, primary & secondary research to provide a consumer-first data-backed insight on audience trends, competitive landscape, opportunities and threats in the ecosystem. So,
if you’re passionate about business strategy, enjoy problem solving, undeterred by complexity and have an analytical bent of mind, you want to be a part of the CSI practice.
Responsibilities
Data Analytics: Develop in-depth understanding of business, consumer and content using various tools, platforms, viewership & consumption data
Consumer Strategy: Work with vast quantities of unstructured data, apply analytical lens and unearth relevant insights and recommendations to solve business problems for India
Content Strategy : Analyze, identify, and apply evolving trends across categories, competition, and consumers providing data backed creative insights & strategic intelligence to shape digital & TV content
Brand Protection: Identification and analysis of threat to business, leadership, and network channels to ensure timely escalation and intervention
Thought leadership: Develop capability