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EY GDS – Commercial Architect – Associate Director

As an Associate Director in the Strategic Pricing & Insights team under Commercial Excellence, you will provide strategic financial and commercial leadership for EY’s most complex and high-value opportunities. This role combines pursuit leadership with commercial transformation responsibilities, requiring you to architect cutting-edge pricing strategies, influence senior stakeholders, and lead a high-performing team to optimize winnability and profitability. You will also contribute to EY’s broader commercial transformation agenda by driving adoption of best practices, tools, and thought leadership initiatives.





You will act as a trusted liaison for onshore engagement leaders and business leaders, building trust-based relationships to ensure seamless collaboration and alignment on pursuit priorities.

Your key responsibilities

Strategic Pursuit Leadership

Own the end-to-end pricing and commercial strategy from qualification to closure for large, complex deals. Develop business cases, design commercial constructs, optimize deal price positioning, and ensure alignment with EY’s profitability and risk frameworks.
Lead and govern development of client-facing proposals and commercial narratives, ensuring strategic alignment and executive-level positioning; actively support high-stakes negotiations and articulate EY’s differentiated value proposition.
Integrate solution intelligence and competitive insights to refine price positioning using price-to-win analysis, market benchmarks, and behavioral economics principles (e.g., prospect theory, loss aversion, anchoring and a

📌 EY GDS (India)
🏢 EY
📍 India