The Asset Desk Manager (ADM) plays a pivotal role in driving the branch’s asset business growth by acting as the single point of contact for all asset-related products such as Home Loans, Micro LAP, MSME Loans, Agri Loans, and Vehicle Loans.
The ADM is responsible for lead generation, customer engagement, process coordination, and service delivery, ensuring a seamless experience from lead sourcing to loan disbursement.
The objective of this role is to maximize branch-level asset penetration, strengthen cross-sell opportunities, and enhance the customer journey across asset products.
SIZE OF THE ROLE
FINANCIAL SIZE
NON-FINANCIAL SIZE
Monthly Asset disbursement average target of 50 lacs (Actual target depends on the branch location and potential)
Portfolio sourced and managed across multiple asset products
Number of Asset products handled: 4-6 different products
Monthly volume of at least 50 leads per months to achieve the disbursement target
Monthly 20-25 credit files to be generated and submitted for underwriting
KEY DUTIES & RESPONSIBILITIES OF THE ROLE
Business
Drive acquisition of Asset customers (NTB and ETB) to achieve the monthly disbursement target across multiple asset products.
Generate leads by leveraging existing branch relationships and sourcing recent customers
Ensure timely follow-up, documentation and lead conversion in coordination with processing teams.
Support cross-sell initiatives and branch-level marketing activities in coordination with product and marketing teams .
Assess market potential and provide feedback on product features, competitor offerings, and customer needs.
Track portfolio performance, renewals, and retention metrics; support measures to minimize attrition and improve quality of
📌 Assistant Acquisition Manager (Jasdan)
🏢 Ujjivan Small Finance Bank
📍 Jasdan
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