Manager MARCOM (Marketing Communications Manager)

DESIGNATION

Senior Manager / Manager

Experience

6-11 years in Events & Activations

LOCATION

Based in Jaipur

About The Role

We are seeking a sharp, strategic marketing professional to lead the ATL Marketing & Communications function for a new premium mall property launching in Jaipur. The role demands end-to-end ownership of above-the-line communication from media planning and creative development to PR and on-ground campaign delivery. The ideal candidate is a big-picture thinker who can also roll up their sleeves and execute with precision.

Key Responsibilities

Own the annual ATL marketing calendar publication houses, radio campaigns, print inserts, and integrated digital extensions — aligned to the mall's commercial milestones and footfall targets.
Lead media planning and buying in partnership with agency partners: channel selection, reach & frequency optimisation, budget allocation, and post-buy analysis across Jaipur and regional markets.
Drive end-to-end creative coordination — write sharp briefs,



coordinate with the internal creative team, meet timelines, review and approve all ATL output across formats (briefs, storyboards, copy, and artwork) to ensure brand consistency.
Robust creative sensibility — able to critically evaluate creative work, give constructive feedback and push for output that is both on-brand and market-relevant.
Manage press releases, communications, media interactions, and crisis communication protocols in close coordination with PR team.
Plan and execute integrated campaign launches by coordinating across ATL, PR, social, and on-ground teams to ensure cohesive messaging and timing.
Track campaign performance using defined KPIs (Reach, share of voice, press clippings, footfall growth) and present data-backed reviews and optimisation plans to the management.
Oversee the marketing communications budget with rigorous cost control, vendor negotiations, and timely billing reconciliation

📌 Marketing & Communication Manager (MARCOM) (Jaipur)
🏢 Pacific Business Park Sahibabad
📍 Jaipur