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City : Mumbai State : Mahārāshtra (IN-MH) Country : India (IN) Requisition
Number : 42966

Business Title: Assistant Manager – Marketing
Effective Date:

Global Job Title: Sr. Analyst / Lead
IV Reports to (position):
Sr Manager/AGM Marketing

Global Function:
Commercial
Global Department:
Marketing

Role Purpose Statement :

AM - Marketing will be handling one or two of our Key B2C Brand. This is a full
fledge brand management role, handling strategy as well as execution for the
assigned brand under the guidance of Senior Manager Marketing/Marketing Head.
This role has a mix of Strategy and Execution. Senior Manager
Marketing/Marketing Head will provide guidance on the strategy; however, the
execution is independent to the person.

This role required though rough understanding of marketing function,
advertising, research, media plans, etc as well as accounting of marketing
expenses. Exposure to SAP is desirable. It involves and requires ability to deal
with Agencies (Creative, Digital,



Media), Vendors for Consumer Offers and Events
as well as internal stakeholder management with Functions like Packaging, Sales,
Supply Chain etc.

Main Accountabilities :

The tasks and responsibilities can be summarised (but not limited to) as below

* Fine tune Strategic Brand Vision & Brand Core for the assigned brand and Long
Term Growth plan with Senior Manager/Marketing head
* Develop & Execute Yearly Marketing Plan to deliver on Business Objectives in
alignment with Brand Vision & Brand Core
* Work closely with Business Head, Regional Business Managers and provide full
support towards achievement of Business objectives / Vols
* Strengthen Brand Parameters by smart utilization of Marketing Mix striking
balance between Business objectives and Brand Objectives o Being Creative in
developing Brand Communication both in various ATL (TV, Radio, OOH, DIGITAL),
Consumer Promotions as well as BTL (POS, Eve

📌 Assistant Manager (Mumbai)
🏢 Bunge
📍 Mumbai