Overview
The main objective of this role is to develop and execute revenue management strategy for the Unit. They will work with the central revenue management team, and unit sales teams to track market trends, evaluate and recommend Price / Pack Architecture according to consumer insights and MC implications, ensure pricing effectiveness to maximize market share, NRR & profitability.
Revenue Manager will be critical in driving sustainable profitable revenue growth, taking into consideration the key levers of- Pricing, Pack Price, Trade Spend and Mix. The role would act as the extended RM team – reviewing key price plans and would ensure region centric revenue interventions. Hence, the role would work across unit functions to ensure integrated & effective strategies & plans to drive business growth.
The role is a member of the unit leadership team reporting to the Unit Head – for the region & will have dotted line reporting to RGM India BU Lead
Responsibilities
Sales Mix Management- Collaborate closely with Area Sales Managers (ASMs) and Zonal Managers (ZMs)
to review and drive mix for Brand X Packs across channels.
Work closely with BU RGM team and drive key initiatives
Monitor sales performance and provide actionable insights to ASMs/ZMs for optimizing brand mix and meeting regional targets.
Competitive Intelligence and Market Insights- Proactively track and report on competitive actions, analyzing their potential impact on revenue and market share.
Regularly update ASMs/ZMs on competitive strategies and trends, enabling informed decision-making and timely adjustments in the field.
Pricing and Scheme Management- Stay current with pricing actions across markets and ensure alignment with company objectives.
Oversee outlet-level scheme uploads, monitoring scheme effectiveness and compliance.
Lead the design and review of promotional schemes tailored to specific channels and product packs, focusing on simplification and effectiveness.
Investment Tracking and Reporting