Key Responsibilities

- Campaign & Agency Execution (30%)

Own day-to-day coordination with creative, media, digital, influencer, PR, and production partners ensuring campaign workstreams deliver on time and on brief.

Manage execution of 360° campaigns across ATL, BTL, Digital, PR, and Influencer Marketing, including campaign trackers, timelines, and cross-functional follow-through.

Ensure consistent brand messaging and visual identity across all consumer touchpoints.

Coordinate with the digital marketing team on performance campaigns, content calendars, and social media execution.

- Trade & Channel Activation (25%)

Partner with Sales to execute channel-specific activation programs across GT, MT, Pharmacy, Institutional, and E-commerce.

Develop POSM, visibility programs, and promotional campaigns to improve offtake and track deployment and effectiveness in market.

Conduct regular market visits to audit execution and gather trade feedback.

- Consumer & Market Insights (15%)

Manage consumer research execution briefing, fieldwork coordination

Monitor competition, pricing, promotions, and category trends- maintain competitive intelligence trackers.

Analyse sales data (channel, state, and SKU cuts) and brand health tracking outputsand translate findings into actionable recommendations.

4.

Product Launch

Support (20%)

Manage launch execution across packaging, positioning, pricing inputs, communication, and go-to-market rollout for new products.

Coordinate with Supply Chain, Regulatory, and Procurement to keep launch timelines on track.

5.

Budget





Tracking & Reviews (10%)

Track A&P; spends against plan- manage PO/invoice hygiene and monthly reconciliation with Finance.

Track campaign ROI and flag corrective actions.

Prepare brand performance reviews - brand health metrics, sales performance, market share - for leadership presentations. Educatio nMBA in Marketing (preferred)

.Bachelor’s degree in marketing, Business Administration, or a related discipline .

Experience & Skil ls3–5 years in Brand Management, Category Management, or Trade Marketin g.FMCG, Personal Care, Healthcare, OTC, or Hygiene category experience preferre d.Campaign & Agency Management: Proven experience running multi-agency campaign executio n.Data Fluency: Comfort with sales data analysis (channel/SKU cuts) and brand health tracking interpretation; Nielsen/market data exposure preferre d.Marketing Execution: ATL / BTL / Digital marketing execution; trade marketing and POSM developmen t.Commercial Understanding: Working knowledge of A&P; budgets and P&L; driver s.Tools: Advanced Excel and PowerPoin t.Ways of Working: Solid communication, stakeholder management, and cross-functional follow-throug h.Mobility: Willingness to travel for market visits and trade audit s.

Attitude & FitExecution-first mindset- bias for closing loops, not just opening th em.Comfort operating in a sensitive, stigma-adjacent category with empathy for users and caregive rs.High ownership on trackers, timelines, and follow-ups across agencies and internal tea ms.

📌 Junior Brand Manager (Mumbai)
🏢 Nobel Hygiene
📍 Mumbai