Role Overview

We are seeking an experienced and growth-oriented Head – Marketing, Branding & Automation to lead the institute's marketing strategy and build a robust admission generation ecosystem. This role goes beyond social media marketing. The ideal candidate will be responsible for creating structured lead generation systems, implementing CRM and automation processes, improving inquiry-to-admission conversion, and enhancing SIRE's brand visibility and credibility across Ahmedabad and Gujarat. The candidate should possess a strong understanding of branding, admission funnels, automation tools, CRM management, lead nurturing, outreach campaigns, and performance tracking.

Key Responsibilities

Marketing & Brand Strategy

Develop and execute the overall marketing strategy for SIRE.
Define and strengthen the institute's brand positioning in the real estate education sector.
Build marketing systems that generate high-quality inquiries and admissions.
Improve brand visibility through online and offline initiatives.

Admission Funnel Management





Design and optimize the complete student acquisition journey.
Track and improve conversion at every stage:
Inquiry
Counselling
Demo Class
Walk-in
Admission
Identify and reduce lead leakage points.

CRM & Marketing Automation

Establish And Manage CRM-driven Workflows And Automation Systems, Including

Current inquiry response automation
Brochure sharing workflows
Counsellor follow-up reminders
Demo class invitations
Webinar reminders
Walk-in confirmations
Payment reminders
Student onboarding communication
Feedback collection processes
Alumni engagement campaigns

Lead Generation & Growth Channels

Develop And Manage Growth Channels Such As

College outreach programs
Corporate partnerships
Referral programs
Webinar funnels
Open-house events
Google Search campaigns
SEO initiatives
WhatsApp campaigns
Email marketing campaigns
Strategic partnerships with developers, brokers, and real estate organizations

Analytics & Reporting

Monit

📌 Head – Marketing, Branding (Ahmedabad)
🏢 Shivalik Institute of Real Estate
📍 Ahmedabad