Not somewhere you spend years proving yourself before being trusted with real responsibility. Not somewhere the upside is disconnected from the value you create. Here, the ceiling is your output.
If you want predictability and heavy instruction, this will not fit. If you want leverage, responsibility, and a trajectory shaped by what you produce, there is room to build here.
Research & Consumer Insight
Use AI-assisted research tools to analyse competitor ads, market positioning and audience behaviour. Identify patterns and opportunities that inform new creative concepts.
Sequential Creative Testing
Develop structured ad concepts and messaging frameworks based on customer psychology, awareness stage and market sophistication. Translate these into clear testing plans each sprint to identify, iterate and scale winning ads.
Ad Scripting & Concept Development
Turn creative concepts into high-converting ads across a range of formats and funnel stages. Strong hooks, clear messaging and explicit calls to action are essential.
Creative Production
Work with content creators,
editors and production teams to turn concepts into finished ads ready for launch. Provide clear briefs, direction and feedback to ensure the final creative matches the strategy and meets a high performance standard.
Performance Analysis
Analyse creative performance beyond surface metrics, including attribution models, cohort behaviour and cross-channel impact. Use these insights to understand what is actually driving revenue and guide the next round of testing.
Your responsibilities
How we work
We are building a creative operating system designed to remove unnecessary friction.
No bloated project management.
No micro-management.
We run structured creative sprints with clear briefs and measurable outcomes. The goal is simple: allow strategists to focus on thinking and creative output.
AI is integrated into every step of our workflow across research, ideation, production and analysis
📌 Creative Strategist (Jawali)
🏢 Eleniak
📍 Jawali
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