As a Senior Manager - Digital Marketing within our autonomous, geography-focused business unit, you will serve as a primary engine of execution and revenue generation. We do not look for traditional executors; we seek Growth Architects—professionals who view regional business, platform operations, and marketing through the lens of data, engineering, and first-principles thinking.

Operating within a rapid-paced, high-velocity pod, you will collaborate cross-functionally to manage localized funnels, scale performance metrics, and optimize platform health to hit aggressive top-line and bottom-line targets.

Purpose of the Role

To deliver robust top-line growth and bottom-line margins through disciplined platform execution, targeted audience engagement, data-driven optimization, and tight cross-functional coordination. You will treat your functional domain as a system to be architected, tested, and scaled.

Key Responsibilities

First-Principles Growth & Execution
Deconstruct complex performance funnels into measurable variables,



managing full-funnel activation from new user acquisition to repeat engagement.
Plan, execute, and scale on-app propositions, digital marketing campaigns, and sale event constructs end-to-end with absolute precision.
Optimize live performance daily, utilizing conversion, traffic, and margin signals to make real-time programmatic adjustments.
Commercial, Pricing & P&L; Alignment
Monitor performance metrics and financial margins across various categories to ensure regional growth is both competitive and accretive to the P&L.;
Liaise with central product, brand, and buying teams to negotiate optimal commercial terms, funding constructs, and localized SKU assortments.
Strategically promote high-margin initiatives or products to systematically elevate the overall geography contribution profile.
Data Modeling, Analytics & Platform Health
Own end-to-end tracking of critical performance trends, identifying user cohort trends and operational gaps.
Transl

📌 Senior Manager/ Associate Director (Mumbai)
🏢 Purplle.com
📍 Mumbai