About The Role

As Lead Marketing Manager at IQWorks, you will own and build our marketing function from the ground up. You will define the strategy across demand generation, content, brand, and product marketing, and execute the campaigns that drive pipeline and establish IQWorks as the trusted name in AI-powered data protection. You will work directly with the founders and sales to align messaging with revenue goals, and you will set the foundation for a marketing team as the company scales. This is a hands-on leadership role for someone who can both set strategy and ship the work.

What You Will Do

Define and execute the overall marketing strategy across demand generation, content, brand, and product marketing
Build and run demand generation programs that drive qualified pipeline for the sales team
Own the IQWorks brand, voice, and positioning across the website, campaigns, and external communications
Lead content strategy — thought leadership, case studies, product launches, and SEO




Build the founder and executive brand — ghostwrite and run LinkedIn and thought-leadership programs that turn leadership into a demand channel
Plan and execute product launches in close partnership with product and sales
Measure, report, and optimize marketing performance against pipeline and revenue targets
Manage external agencies, freelancers, and vendors, and hire the first members of the marketing team as we grow
Partner with the founders to shape company narrative and category positioning

What We Are Looking For

5+ years of B2B marketing experience, with at least 2 years in a lead or senior role
Proven track record building demand generation programs that drive measurable pipeline
Solid command of content marketing, brand, and digital channels (SEO, paid, email, social)
Hands-on execution ability paired with strategic thinking — you can both plan and ship
Experience working closely with sales to align marketing with revenue goals
Excellent writing and storytelling skills, w

📌 Lead Marketing Manager (Mumbai)
🏢 IQWorks
📍 Mumbai