Job Description

Position Summary:

We are looking for a creative and data-driven Digital Marketing Specialist to join our team in Madurai. You will be responsible for planning and managing digital campaigns to increase online visibility, drive traffic, and generate quality leads. This role involves working across key digital channels including Google Ads, SEO, Social Media, Email Marketing, and Content Marketing.

Key Responsibilities

Plan and execute digital campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other ad platforms
Optimize website and content for better SEO performance (on-page and off-page)
Create and manage content for social media, blogs, emails, and landing pages
Track and analyze campaign performance using Google Analytics, Search Console, and related tools
Perform keyword research, competitor analysis, and market research
Manage email marketing campaigns and maintain subscriber lists
Collaborate with content creators, designers, and developers to create marketing assets
Stay updated on the latest digital trends, tools, and best practices





Qualifications And Skills

Keen interest in digital marketing with a proactive approach to learning and staying updated
Strong understanding of SEO, SEM, Google Ads, and Social Media Marketing
Hands-on experience with tools like Google Analytics, Search Console, and Meta Business Suite
Basic design skills using tools like Canva or Adobe Creative Suite are a plus
Good communication, analytical, and time-management skills
Self-motivated and able to handle multiple projects
Should possess robust knowledge and proper hands-on experience in executing real digital marketing projects across various channels

Please note that we have requirements for this role in Madurai.

Job Category: Digital Marketing Specialist

Job Type: Full Time

Job Location: Madurai

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📌 Digital Marketing Specialist (Madurai)
🏢 TheKalki
📍 Madurai