Strategy & Planning
Develop monthly content calendars aligned with business goals.
Plan LinkedIn growth strategy for company page & leadership profiles
Identify trends in Capital Markets to create timely content.
Content Creation
Write educational, authority- building posts
Simplify complex financial concepts for retail & HNI audiences
Create reels, carousels, and market updates
Lead Generation
Run LinkedIn and Instagram lead campaigns
Create lead magnets (market insights, reports, webinars)
Track and optimize cost per head
Analytics & Reporting
Monitor engagement, reach, conversion metrics
Present monthly performance reports
Suggest improvement strategies
Compliance Awareness
Ensure all posts follow financial advertising guidelines
Coordinate with internal compliance if required