The Media Ant is a 14-year-old platform for media discovery, planning, and execution of marketing campaigns. We aim to disrupt the traditional process of executing ad campaigns through a physical media agency and replace it with a self-serve advertising platform. The platform works equally well for both online and offline media.
This platform will empower any advertiser, irrespective of their budget and level of marketing understanding, to be able to plan and launch a campaign.
The media ant is the winner of various startup awards and is used by more than a million users every year. Please visit our website (www.TheMediaAnt.com) to learn more.
Role of Media Buying team in The Media Ant
The primary role of the team is to negotiate the best media buying rates from the vendors and ensure flawless execution of the media campaigns. The secondary role involves finding new vendors, getting media-related information from them (rates, images, reach, etc.), and timely sharing of the data with the Marketplace team.
Key Responsibilities
Effectively runs the day-to-day planning and buying on key accounts.
Builds and develops media owner relationships in order to drive market-leading planning for clients.
Develop digital media plans and approaches based on consumer insights and digital media dynamics
Manage the day-to-day implementation, optimization, and performance of ongoing campaigns. Assist in strategic analysis of campaigns
Manage day-to-day client interaction along with the final plan presentation to the client
Engage with teams within and outside of the agency to develop a synchronous and harmonized working relationship that makes work effective, productive, and fun
Everyday Job Involved
Negotiating best rates from the media owners and other vendors
On-time execution, monitoring, and reporting of the campaigns
Achieve profitability of their respective media verticals
Skills And Experience Required
1-2 years of Digital media planning and buyi
📌 Associate Manager (Bengaluru)
🏢 Digital RBC
📍 Bengaluru
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