Senior Manager , Brand Marketing, Digital Business

Location: Mumbai| Function: SonyLIV | Reports to: Head of Marketing, Digital Business

Purpose
We are looking for a Brand / Creative Marketing Manager to lead marketing for key entertainment verticals, with a focus on SET and Hindi Movies on Sony LIV. The role
will be responsible for building a sharper understanding of these cohorts, identifying what drives viewership and engagement, and creating strong marketing plans for
priority shows, movies and campaigns. This is a brand and creative marketing role, with a strong focus on consumer understanding, data-led planning, campaign thinking
and cross-functional execution.

Key Responsibilities

Strategy

Develop a solid understanding of the SET and Hindi Movies audience on Sony LIV, including viewing behaviour, content preferences, growth opportunities and retention
drivers.

Analyse performance data across shows, movies, campaigns and audience cohorts to identify what is working, what is not, and where marketing can create stronger
impact.

Track competition, category trends,



audience shifts and content marketing best practices across entertainment, OTT, television and digital platforms.

Work closely with business, content, programming, media, analytics and other internal teams to define sharper marketing priorities for SET and Hindi Movies.

Build long-term marketing thinking for the assigned verticals, with a focus on driving viewership, engagement, retention, acquisition support and overall platform growth.

Translate business objectives into clear marketing priorities, audience opportunities and content positioning.

Bring a strong consumer and business lens to planning, ensuring that marketing is not limited to campaign execution but actively contributes to the growth of the vertical.

Campaign Planning

Create marketing plans for specific shows, movies, tentpoles and priority campaigns across SET and Hindi Movies.

Define the campaign objective, audience, posi

📌 Senior Manager (Mumbai)
🏢 Sony Pictures Networks India
📍 Mumbai