This is a full-time role for an Integrated Paid Media Specialist - Working From Office in Ahmedabad. Role Description

We are looking for an Integrated Paid Media Specialist to lead paid media planning, activation oversight, optimization and client management across Southeast Asian markets for our growth client portfolio brands. Based within the growth team structure, this role will work closely with local market teams, platform partners and cross-functional specialists to drive business growth through full-funnel media strategies. The ideal candidate combines solid performance marketing expertise with strategic thinking, stakeholder management and the ability to navigate multi-market complexities.

What Will You Be

Doing?

Client

Management

Serve as a day-to-day client lead for regional stakeholders

Present media strategies, campaign results and optimization plans confidently

Manage client expectations and provide proactive recommendations

Build strong relationships with both regional and local market stakeholders

Support annual planning, budget discussions and forecasting exercises Media Strategy & Planning

Co-develop full-funnel paid media strategies aligned to brand and commercial objectives.

Translate business goals into integrated channel strategies across Search, Social, Video, Programmatic & OOH

Identify market opportunities, audience strategies and budget allocation recommendations

Ensure consistency in media planning while allowing for local market nuances

Build quarterly and campaign-level media recommendations supported by data and insights Campaign Management & Optimization





Liaise with teams and partners to oversee campaign activation and optimization across multiple channels

Guide specialists on campaign structure, audience segmentation, and bidding strategies

Monitor performance against KPIs and proactively identify optimization opportunities

Ensure media investments are delivering efficient growth and business outcomes Performance Analysis & Reporting

Lead weekly, monthly and campaign reporting across SEA markets

Analyze performance trends and provide actionable recommendations

Translate data into clear business insights for clients and stakeholders

Build narratives around market performance, customer behavior and growth opportunities

Track performance against agreed KPIs including:

Revenue

ROAS

CPA

Site Traffic

New Customer Acquisition

Reach & Frequency

Brand Lift metrics (where applicable) Leadership & Team Development

Mentor executives and specialists within the team

Review campaign setups, media plans and reporting outputs

Foster a culture of accountability, curiosity and continuous improvement

Support onboarding and training of new team members. Skills:

4+ years of paid media experience within an agency environment

Experience managing multi-market or regional accounts

Strong understanding of: Meta Ads, Google Ads, YouTube, DV360,



TikTok, Search

Experience managing both brand and performance objectives

Proven track record delivering commercial results for retail, ecommerce, luxury or lifestyle brands

Strong client-facing and presentation skills

Advanced proficiency in Excel, Google Sheets and reporting platforms

Experience working with analytics and attribution tools such as: GA4, Looker Studio, Campaign Manager 360 About Company:

Marastu® is a results-driven agency specializing in full-stack digital marketing services including SEO, Social Media, Content Marketing, building links, and transforming challenges into successful solutions. Clients working with Marastu® experience quick turnaround times, personalized account management, full campaign coverage, no autopilot campaigns, no long-term contracts, and ownership of all creations. If you're looking for a proactive and efficient partner, Marastu® is your agency.

At Marastu®, we embody the archetype of the Catalyst. We are a dynamic and passionate team of professionals who believe in igniting positive change for our clients and society. Our guiding principle is client success, making us the driving force behind transformative projects and creative solutions.

Our Core

Values

Transparency - Our Commitment to Openness

Empathy - Understanding Your Needs

Client Success - Your Triumph is Our Triumph Marastu® is an equal-opportunity employer. We welcome applications from individuals of all backgrounds and experiences. Please write to us at [email protected]. We would be glad to help you!

📌 Integrated Paid Media Specialist (Ahmedabad)
🏢 Marastu®
📍 Ahmedabad