POSITION DESCRIPTION

JOB TITLE : Branch Manager

GRADE : CM

DEPARTMENT : Branch Banking

LOCATION : Branch

SUB-DEPARTMENT : TYPE OF POSITION : Full-time

REPORTS TO : Cluster Head/Regional Head – Branch Banking

REPORTING INTO

Direct Reporting

RM
BDE/AAM/AM

Dotted line reporting of

BOO/BOSM
ROLE PURPOSE & OBJECTIVE
This role is responsible for driving the entire business targets for liabilities assigned to the branch; Manage exceptional customer service, proactive sales setting and efficient branch operations, while adhering to regulations/compliance requirements; Focus on retaining existing customers, increasing the customer base and cross-selling Ujjivan’s products and services; Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at their branches.
The incumbent monitors daily performance of branch staff and manages a team of 5 to 7 employees.
This role is applicable only to Gold & Silver Branches.
SIZE OF THE ROLE

FINANCIAL SIZE

NON-FINANCIAL SIZE

Entire liability target for the branch




CASA Book – as per the branch
TASC Book – as per the branch
BB-FIG Book – as per the branch
Segment wise book (NR, Senior Citizen, HNI etc) – as per the branch
Number target for all the respective products.
CA
SA
TASC
Snr Citizen
HNI
NR
KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business

Implement branch specific marketing & communication strategies to continuously strengthen the Ujjivan brand.
This role is responsible for driving the entire business targets for liabilities assigned to the branch.
Manage exceptional customer service, proactive sales environment and efficient branch operations, while adhering to regulations/compliance requirements
Focus on retaining existing customers, increasing the customer base and cross-selling Ujjivan’s products and services
Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at

📌 Branch Manager-south 1 (Agasteeswaram)
🏢 Ujjivan Small Finance Bank
📍 Agasteeswaram