Drive demand generation with focus on liquidation in the assigned area through field promotional activities such as pre-sowing campaigns, Farmer Training Programs, Field days and Field trips in key villages of the assigned area. Plan, track and manage team of Market Development Officers (MDO) and their activities. Actively manage relationship with Distributors and Retailers. Focus on accurate and timely planning, placement, liquidation and collections. Regularly report sales and other commercial activities relationships with key influencers in the territory.
Accountabilities
Create and Execute the Commercial plan and modus operandi to deliver the planned commercial activities for the responsible geography
Plan and ensure that the right product is available at the right time and right place
Execute a plan for the growth of the responsible geography, increase market share and lead growth
Ensure that right people are available to deliver the business aspiration. Have a fully motivated, engaged and energized Field Staff
Support and drive channel engagement and campaign plan along with executing the Go-To-Market Strategy for effective business success
Any other responsibilities as assigned by senior manager from time to time including Country/Division projects
Key Deliverable
Achieve sales revenue targets for the sales region
Undertake the required channel management to ensure availability of company stocks, enable prompt and effective liquidation in line with demand and minimize saleable returns from trade
Accountable for collections from all customers in the sales region, ensure they are in line with policies and taking required action steps with errant customers
Overarching Accountabilities
Maintain leading position of the company by creating pull for product assortment at the channel level. Be completely crisp and clear in reporting to the Regional Manager about the drive initiatives of the region. Work with colleagues within the