About The Role

We're looking for a Digital Marketing Executive to support the execution of marketing initiatives across SEO/GEO and Paid Marketing for our B2B SaaS products. You'll work closely with the marketing team to implement strategies that improve organic visibility, AI search presence, and digital marketing performance.

Key Responsibilities

SEO & GEO

Execute on-page SEO, including meta tags, headings, internal linking, content optimization, and schema markup.
Conduct keyword research and map keywords to new and existing pages.
Publish and update blogs, landing pages, and website content while ensuring SEO best practices.
Perform technical SEO audits using tools like Screaming Frog, Ahrefs, and Google Search Console.
Optimize existing content for rankings, AI visibility (GEO), and conversions.
Support backlink acquisition, brand mentions, and outreach activities.
Monitor competitor SEO strategies and identify content opportunities.

Paid Marketing

Conduct competitor ad intelligence research across Google, LinkedIn, Meta, and other digital platforms.
Research audience,



messaging, keywords, and creative trends to support campaign planning.
Coordinate with design, content, and development teams for marketing assets and landing page updates.
Assist in implementing website and landing page changes to support paid marketing initiatives.

Requirements

2+ years of hands-on experience in Digital Marketing, preferably in B2B SaaS.
Working knowledge of Ahrefs (or SEMrush), Google Search Console, GA4, and Screaming Frog.
Basic understanding of Google Ads, LinkedIn Ads, and Meta Ads.
Strong understanding of on-page SEO and technical SEO fundamentals.
Ability to conduct competitor research and analyze marketing trends.
Good communication and organizational skills with the ability to manage multiple tasks.

Positive to Have

Experience with WordPress and basic HTML/CSS.
Familiarity with AI Search Optimization (GEO) or AI visibility tracking tools.
Experience with internat

📌 Digital Marketing Executive (Ahmedabad)
🏢 Appitsimple Infotek
📍 Ahmedabad