Job Description
Position Title: Manager – Loyalty Engagement & ActivationsGrade: D2Function: CommercialLocation: GurugramReports to: Sr. Manager – Loyalty Marketing
A. Job PurposeTo lead engagement and visibility for the Maharaja Club through digital campaigns, social media, and member experiences. The role will build awareness, increase enrolments, and deliver high-quality activations through effective project, vendor, and stakeholder management.
B. Key Accountabilities
Digital Campaigns, Social Media & Brand Visibility- Execute the loyalty program’s social media plan to strengthen the Maharaja Club’s presence across platforms.- Run digital campaigns to improve awareness, engagement,



and enrolments.- Work with agencies to create content plans and campaign creatives for each platform.- Ensure consistent brand messaging and premium positioning across digital and offline channels.Content & Community Engagement- Manage social media content to build a strong digital presence for the Maharaja Club.- Develop content ideas and campaigns with creative and content teams.- Use engaging and relevant content to build member interest and loyalty.- Track performance and improve campaigns using data and member feedback.Performance Marketing & Enrolment Growth- Support paid and digital campaigns across social, search, and programmatic channels to grow enrolments.- Work with media and performance teams to improve conversion, acquisition cost, engagement, and ROI.- Execute ongoing and short-term campaigns.- Review campaign results and use insights to improve targeting and effectiveness.Curated Experiences & Events- Plan and deliver member experiences and engagement activities aligned with the brand.- Manage execution from concept and partner onboarding to delivery and feedback.- Work with partners and vendors to deliver premium member experiences.- Ensure smooth on-ground execution with solid attention to detail.Project, Vendor & Stakeholder Management- Lead planning and execution a

📌 Manager - Loyalty Engagement & Activations (Gurugram)
🏢 Air India Careers
📍 Gurugram