We are looking for a Marketing Executive – Lead Generation to identify and generate qualified B2B leads through digital platforms, research, exhibitions, and customer outreach. The ideal candidate will build customer relationships, qualify prospects, and support business growth through proactive lead generation and CRM management.

Designation

Marketing Executive – Lead Generation

Department

Sales & Marketing

Job Summary

We are seeking an energetic and result-orientated marketing executive specialising in B2B Lead Generation. The candidate will be responsible for identifying potential customers, initiating contact through multiple channels, qualifying leads, maintaining CRM data, and supporting business development initiatives.

The ideal candidate should have excellent communication skills, confidence in speaking with customers, and experience using LinkedIn Sales Navigator, exhibitions, digital platforms, and cold outreach.

Key Responsibilities

Lead Generation:

Generate qualified B2B leads through multiple channels.
Research target industries and identify potential customers.




Build and maintain customer databases.
Generate leads from:
LinkedIn
Company websites
Google research
Exhibitions
Customer Outreach

Cold calling prospective customers.
Sending introductory emails.
LinkedIn messaging.
Follow-up calls.
Schedule meetings for Sales Engineers.
Coordinate product presentations.

Customer Engagement

Understand customer requirements.
Introduce Mechtex products.
Record customer requirements.
Identify buying opportunities.
Qualify prospects

Exhibition Activities

Before Exhibition

Visitor research
Meeting scheduling
Customer invitations

During Exhibition

Lead collection
Customer interaction
Product explanation
Lead qualification

After Exhibition

Lead follow-up
Meeting scheduling
CRM updates
Monthly reporting

CRM Management

Maintain customer database.
Update interaction history.
Track lead status.
Maintain follow-up schedules.
Generate weekly reports.

📌 Marketing Executive (Navi Mumbai)
🏢 Mechtex - Motion Drivetronics
📍 Navi Mumbai