Job Purpose

To deliver design edge in congruence with the brand design strategy maintaining international standards, competitive edge and ensuring adherence to the brand design calendar.

Job Context & Major Challenges

The entry of international brands in the Indian apparel market has tremendously increased the competition for all MFL brands. To keep up the competitive edge there is a need for the design team to constantly innovate and create concepts and range which can bring excitement to the customers. The design team needs to work on well rounded concept development in line with trends and brand brief and provide cutting edge merchandize for retail as well as non-retail channels. The approach to develop collection should have ample scope for commercial success. An emphasis needs to be given to Product presentation and packaging as per the defined International benchmarks.

Key Challenges

Approach to developing collection to have ample scope for commercial success.
Product presentation and packaging as per the defined International benchmarks.




Superior control on work processes & enabling quicker controls for reviewing and changing with lateral thinking.
Foray of large no. Of international brands into the Indian market, creating a need to have an edge over the competitors by having superior and creative design capabilities.
Creative superiority in the concept and range building to bring continuous excitement.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 Create seasonal concepts and designs

Interact with Designer, Brand Designer for the inputs on the new seasonal collections and range planning.
Conduct seasonal market surveys to understand the competition trends and evolution of category in the market.
Develop concepts as per the guidelines of Brand designer and Presentation of concepts to obtain views and finalize the final range for the season.

KRA2 Create seasonal concepts and designs

Deve

📌 Assistant Manager (India)
🏢 Aditya Birla Fashion and Retail
📍 India