Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

4 - 8 years of experience in social listening, consumer insights, social media marketing or digital research roles, with a proven track record of applying insights to influence business and brand strategy.
Expertise in leading social listening platforms (e.g., Brandwatch, Emplifi, CreatorIQ, GWI, Cision, Google Trends, MeltWater) and strong proficiency in Boolean logic and taxonomy design.
Demonstrated experience working with both unstructured (social media, forums, reviews) and structured data (survey, campaign,



digital KPIs).
Strong understanding of digital ecosystems - Facebook, Instagram, X (formerly Twitter), YouTube, Reddit, review sites, dotcom - and how consumers engage across them.
Familiarity with consumer journey mapping, campaign evaluation, and perception tracking using social and digital signals.
Experience managing large-scale, multilingual, cross-market listening initiatives with cultural nuance and local relevance.
Strong analytical acumen with ability to synthesize disparate datasets into transparent, actionable business insights.
Proven ability to influence senior stakeholders and communicate complex findings in a compelling, business-oriented narrative.
Prior experience mentoring analysts and building internal capabilities through training, coaching, and tool enablement.
Adept at using visualization tools such as PowerPoint, Power BI, Tableau, or Looker Studio to bring data stories to life.

📌 Principal Analyst (Kolkata)
🏢 AB InBev APAC
📍 Kolkata