Blue Tyga is a fashion brand focused on functional fashion that combines style with everyday practicality. The company designs apparel and accessories that are both visually appealing and purpose-driven, ensuring comfort, utility, and durability. Blue Tyga aims to make fashion more adaptable to real-life needs while maintaining a strong sense of aesthetic identity.
Team members collaborate closely to bring innovative, functional designs to market and connect with trend-conscious audiences. The brand offers opportunities to work in a rapid-paced environment where creativity and usability meet.
Key Responsibilities:
- Handle outreach to media platforms, digital publications, startup story platforms, meme pages, and relevant communities.
- Identify and source relevant creators/influencers aligned with the brand’s target audience and campaign objectives.
- Coordinate with PR agencies and ensure smooth follow-up on brand coverage opportunities.
- Coordinate with influencers from initial outreach through campaign completion.
- Manage influencer communication, follow-ups, and basic campaign coordination.
- Identify opportunities to position the brand in a strong and relatable way.
- Contribute ideas around brand hooks, communication angles, and self-hype narratives that help build stronger brand recall.
- Create robust outreach content, pitches, and communication copies suitable for external media and influencer collaborations.
- Track influencer campaign performance and understand content effectiveness in terms of engagement, reach, and overall response.
- Identify which types of creative/content are performing well and share actionable inputs for future campaigns.
- Have a good understanding of current social media trends, short-form content, and creator-led marketing.
- Understand how to build visibility for a growing D2C brand through timely and relevant PR and influencer outreach.
Qualifications
- UG/PG Degree
- Communication & Versatile
- Fresher to max 1 year experienced.
- Basic Knowledge about Influencer Marketing.
? Job Location: Coimbatore, Tamil Nadu
- Candidates from Kerala who are willing to relocate to Coimbatore are encouraged to apply.