Job Purpose
The position is that of sales personnel who would primarily be responsible for
driving sales of focus products for a given geographical area through
implementation and execution of various initiatives by coordinating with a team
to create, nurture and manage stakeholders through focus on lead conversion,
penetration of new and core products, integration with other verticals and
stakeholder management thereby, achieving overall business objectives

Business Responsibility Areas
(Please detail out at least 8-10 responsibility areas)
Business objectives
•Conceptualize and execute the field marketing activities around the identified
focus products like Wood Finishes, Wallpapers etc. with a view to increase
adoption and depth of these products in the market
•Measure and report the effectiveness of the activations carried out in the
market through lead conversion ratio
•Collaborate with Retail, Project and Services in achieving overall unit level
focus products targets
•Support the sale of focused products by arranging shop meets, implementing




schemes and ensuring timely settlement of schemes for stakeholders
Retailing
•Develop and ensure availability and visibility of focused products point of
sale elements across the identified set of dealers
•Design and conduct workshops for Colour Consultants about the focus products as
per the defined schedule
•Adopt the contractors from the identified set of dealers and train them to
generate site leads
Demand Generation
•Work closely with the identified set of stakeholders like Architects to
generate market for focus products
•Coordinate with Project Sales team to provide in office support and assist in
secondary sales
Contractor Management
•Maintain a comprehensive database of all contractors and applicators for focus
products in the Region
•Maximize the participation of applicators in the defined loyalty programs and
assign loyalty contractors to the identified top counters
•Ensure adoption of non-APL network contractor

📌 SENIOR EXECUTIVE (Guwahati)
🏢 Asian Paints
📍 Guwahati