Business objectives
• Identify, index and review market potential for Admixtures products in
Project Sales
• Create a pipeline of projects (Pvt and Govt) and RMCs for admixture sales.
• Generate leads through direct project site visits and various stakeholders
like Project Sales Officers, Applicators and Dealers
• Coordinate with Concrete Technologist to conduct trials in time or
troubleshoot issues on sites.
• Commercial negotiations with decision makers to clinch orders.
• Focus on product mix and ensure product addition in Basic Order Quantity
(BOQ) of the site
• Coordinate with supply chain to ensure timely delivery on site.
• Ensuring timely collection of payments from distributor.
Technical Assistance
• Provide technical assistance pre and post sales at the project sites
related to Admixtures products
• Undertake on-site sampling through the Concrete Technologist for Admixtures
products to build customer confidence
Market Development
• Detailed competition mapping and awareness of their progress on a site to
site basis.
• Identify and engage with set of medium to large RMCs, consultants etc. for
the purpose of market expansion and upgradation
• Build long term relationship with the identified set of stakeholders
through regular product training and on-site assistance
• Brief about products and systems with Specifiers and Consultants to
generate business
Training
• Identify and support RMCs and clients on practical application of Admixture
products at regular intervals
• Coordinate with Marketing function to send out collaterals and relevant
training material to the Applicators
Market Intelligence
• Assist Marketing function in conducting product trials and building
inferences on APL product strength vis-à-vis products in the market
• Identify non-APL business stakeholders and take measures to convert to APL
account through product demonstration initiatives
• Integrate with Research and Technology function for current product development
b
📌 EXECUTIVE II (Faridabad)
🏢 Asian Paints
📍 Faridabad
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