Job Purpose

The position is that of frontline sales personnel who would primarily be
responsible for growth and penetration of waterproofing products in project
sales segments in defined geography through lead conversions and product
trainings to various stake holders like applicators, contractors and thereby
achieving overall business objectives.

Business objectives

• Identify, index and review market potential for waterproofing products in
Project Sales (Geography and Key Accounts)

• Generate leads through direct project site visits and various stakeholders
like Project Sales Officers, Applicators and Dealers

• Conduct site inspection based on leads and make proposals including sampling
to convert sites

• Focus on product mix and ensure product addition in Basic Order Quantity (BOQ)
of the site Technical Assistance

• Provide technical assistance pre and post sales at the project sites related
to waterproofing products

• Undertake on-site sampling for waterproofing products to build customer
confidence Market Development





• Identify and engage with set of medium to large waterproofing applicators,
consultants etc. for the purpose of market expansion and upgradation

• Build long term relationship with the identified set of stakeholders through
regular product training and in office assistance

• Brief about products and systems with Specifiers and Consultants to generate
business Training

• Identify and train Project Sales Applicators on practical application of
waterproofing products at regular intervals

• Coordinate with Marketing function to send out collaterals and relevant
training material to the Applicators Market Intelligence

• Assist Marketing function in conducting product trials and building inferences
on APL product strength vis-à-vis products in the market

• Identify non-APL business stakeholders and take measures to convert to APL
account through product demonstration initiatives

• Integrate with Research and Technology function for new pro

📌 Executive N (Kurnool)
🏢 Asian Paints
📍 Kurnool