Good Communication Skills
Time management skill & Adaptability
Proactive, result-driven and presentable, Able to work under pressure to meet deadlines
Solid team building and decision-making skills
Good organization and planning skills.
Job Description
Responsible for the consumer proposition of brand and end to end brand management for all categories for Bronco
Responsible for establishing the footprints of the organization in construction chemical industry
Worked across 360 marketing such as New Products, Packaging Development & Launch, Market Research,
and Brand Strategy designing and execution.
Responsible for crafting and implementation of the product and communication (ATL and BTL) strategy, impacting the brand in the long-term and short term. Responsible for all marketing activations, initiatives, programs to influence brand strength, consumer preference
Increase awareness, trial and recall of the brand among the channel, influencer and consumer segment.
Work with sales and product teams to analyze performance; identify opportunities – evaluate alternate channels; promotions; incentives etc. to enhance sales and market share ; provide inputs for pricing and improving margins
Design/launch brand media campaigns (both traditional and digital) with creative agencies-brief concerned parties, manage creative inputs, and achieve right media mix.