About The Role
For us, Marketing revolves around the art of carving a distinctive space within the minds of our relevant audience. Our goal is to cultivate a digital habit, shaping perceptions and fostering familiarity with CynLr.
Consider the “internet as a vast digital billboard” where both public and private spaces coexist. In this agile environment, publicly owned spaces represent the broader online platforms, while privately owned spaces, such as our website, provide us with an exclusive and customizable platform to showcase our brand.
Marketing, in essence, becomes “the art of creating a genre for us amid the vast digital billboard”. Our objective is to cut through the clutter and capture the attention of our audience.
Your primary contribution will be towards…
Channel Strategy and Content Mapping
• Map stakeholders of the company and understand what content engages with them.
• Map the available Marketing channels for CynLr and map the stakeholders to the social media channels/platforms.
• Within each channel of marketing,
understand the use of various platforms and map the demographical strength of leveraging these platforms – For example, under social media as a channel, we have different platforms – LinkedIn, YouTube, WhatsApp, etc.
• Identification of focus mediums and other asynchronous mediums/platforms for delivering content – Digital hangout place.
• Viewer's Journey of content - Planning what content is to be published after what to ensure smooth flow of understanding to the reader.
• Tech Content as a language - Ability to articulate sophisticated Tech in the form of content and videos that appeals right to the target audience.
• Cross Channel content Integration - Ensuring the same content is used differently across channels & nurturing distributed viewership.
• Come up with a content & marketing calendar to ensure visibility and mass outreach in a timed disciplinary approach rather than it being a one-time activity.
• Design and run campaigns fo