Designation: Manager - Marketing

Office Location: Gurgaon

About The Role:

We're looking for a Manager, Marketing who can own and support end-to-end B2B marketing for Newton.This is a high-ownership, high-visibility role for someone who thinks in pipelines and leads, speaks fluently in content and creative, and knows how to make marketing's impact measurable. You'll work closely with the sales team, product team, and leadership to build a marketing engine that generates demand, supports revenue, and tells Newton's story at every touchpoint.

Primary Responsibilities:

Demand Generation & Performance Marketing

Plan and run LinkedIn campaigns (sponsored content, lead gen forms, thought leadership) with a focus on MQL and pipeline contribution
Own Newton's content calendar and editorial strategy across blog, social, and owned channels
Drive SEO and Answer Engine Optimization (AEO) ensuring Newton surfaces in AI-driven and traditional search results
Write and edit high-quality content including thought leadership articles, case studies, landing pages, and email sequences




Build sales collateral pitch decks, landing pages, one-pagers, battlecards, proposal templates, and case studies — that help the team close faster
Manage Newton's LinkedIn presence and content strategy — growing followers, engagement, and inbound interest
Partner with product on feature launches, positioning, and messaging
Develop GTM strategies for current products and market segments
Bring ideas to the table proactively - concepts, campaigns, hooks, narratives

Required Skills:

4–7 years of B2B marketing experience, ideally in SaaS, adtech, or mobile marketing
Proven track record running LinkedIn campaigns
Strong understanding of SEO and growing familiarity with AEO and generative search optimization
Excellent writer - you can shift from a punchy LinkedIn post to a detailed case study without losing quality
Comfortable with HubSpot or equivalent CRM/MAP tools
Experience creating decks and sales collat

📌 Manager - Marketing, Newton (Gurugram)
🏢 Affle
📍 Gurugram