Position title

Content Marketer

Job Overview

We are seeking a highly skilled Content Marketer – Social Media to develop and execute engaging content strategies that drive brand awareness, engagement, and conversions across multiple platforms. The ideal candidate should have expertise in SEO, AI-powered content generation, social media management, and graphic design, with a data-driven approach to content marketing.

Responsibilities

Social Media Strategy & Execution: Develop, implement, and optimize content strategies for Meta (Facebook & Instagram), X (Twitter), Pinterest, and LinkedIn to enhance engagement and brand visibility.
Content Creation & AI-Driven Scaling: Leverage SEMrush AI Creative, Copy.ai, and other AI content tools to generate compelling content for social media and blogs.
SEO & Keyword Research: Use SEMrush for in-depth keyword research, content optimization, and competitive analysis to enhance organic social media performance.
Blog Creation & Management: Write, optimize,



and publish SEO-driven blog content to boost organic traffic and complement social media engagement.
Visual Content Design: Create eye-catching graphics, ad creatives, and blog visuals using Canva and Adobe Photoshop (Photoshop is an added advantage).
Social Media Advertising: Plan and execute paid campaigns across Meta, LinkedIn, and Pinterest to drive targeted reach and conversions.
Performance Tracking & Optimization: Analyze content performance using SEMrush, Google Analytics, and platform-specific analytics to refine content strategies and maximize results.

Skills

SEMrush Expertise – Proficiency in keyword research, content optimization, and competitive analysis.
AI Content Generation Tools – Experience with SEMrush AI Creative, Copy.ai for scaling content across blogs and social media.
Social Media Management – Hands-on experience managing and optimizing Meta, X, Pinterest, and LinkedIn (both organic and paid).
Content Creation & Blogging – Ability to write high-qualit

📌 Content Marketer (Kolkata)
🏢 Prospus
📍 Kolkata