About Us: Paytm is India’s leading payments Super App, offering consumers and merchants a wide range of financial services. A pioneer of the mobile QR payments revolution, Paytm’s mission is to bring half a billion Indians into the mainstream economy through technology-led financial inclusion.
Paytm Money is the wealth-tech arm of Paytm, enabling users to invest in mutual funds, equities, and derivatives seamlessly. Owned by One97 Communications, founded by Vijay Shekhar Sharma, the company is headquartered in Noida and backed by leading global investors.

Role Overview: We are looking for an experienced Performance Marketing leader to drive scalable and efficient user growth for Paytm Money within the Paytm ecosystem.

This role will own the end-to-end paid growth charter across mutual funds, equities, derivatives and MTF with a strong focus on acquisition efficiency, funnel optimization, and ROI-driven scaling.

Sitting at the intersection of marketing, analytics, and product, this role will play a critical part in accelerating new user acquisition, improving activation rates,



and maximizing lifetime value across investment products.

Key Responsibilities:
1. Performance Marketing Strategy & Ownership:
* Own and drive the performance marketing strategy across channels (Google, Meta,, programmatic, OEMs).
* Manage large-scale acquisition budgets with a solid focus on ROI, CAC, and payback periods.
* Scale user acquisition across mutual funds, equities, and derivatives segments.

2. User Acquisition & Funnel Optimization:
* Build and optimize full-funnel campaigns—from awareness to conversion (app installs, KYC completion, first trade/investment).
* Improve conversion rates across onboarding journeys (demat account opening, SIP setup, trading activation).
* Continuously refine targeting, creatives, and landing experiences.

3. Data-Led Growth & Experimentation
* Leverage analytics frameworks (A/B testing, attribution modeling, cohort analysis) to drive decision-mak

📌 Performance Marketing Manager (Mumbai)
🏢 One97 Communications
📍 Mumbai