What is this role, really?

At Leap, we’re building one of the most ambitious content ecosystems in the career and study abroad space. we believe content is more than marketing - it’s how we educate, inspire, and earn trust at scale.
The content strategist is the storyteller-in-chief. You’ll decide what stories we tell, how we tell them, and why they matter. From deep research to writing to shaping the final edit: you’ll be the creative engine driving Leap’s YouTube, Instagram, and content being used .
This role is for someone who lives & breathes content — who watches a reel and instantly thinks “why did this work?”, who writes like a creator, not a copywriter, and who can turn a counselor’s advice into something students binge.
What you’ll be doing

Find content opportunities — ideas students actually care about — through research, insights, and trends.
Write scripts and stories that are smart, straightforward, and scroll-stopping.
Collaborate with video editors, designers, and on-screen talent to bring ideas to life.
Convert long-form videos (like masterclasses)



into short-form hits and evergreen explainers.
Analyse performance data (watch time, retention, engagement) and use it to shape your next big idea.
Build repeatable content IPs — formats that scale, not one-offs.
Own the entire pipeline → ideation → scripting → storyboarding → publishing → analysis.
Who you are?
a writer at heart — words are your playground, and you love shaping ideas that stick.
a content nerd — you study reels, podcasts, and YouTube for craft and psychology.
a strategic thinker — you know what makes content perform, not just look good.
a team player — you can jam with editors, creators, and educators to make ideas stronger.
a student of the internet — always learning, always experimenting.
bonus 1: you’ve helped grow a brand or creator channel before (YouTube, Instagram, or similar).
bonus 2: if you’re comfortable on camera.
1–3 years of experience in content, scripting, or creative strategy (ag

📌 Content Strategist/Creator (Bengaluru)
🏢 Leap
📍 Bengaluru