Overview
This is a senior orchestration role at the heart of our ecommerce marketing engine. We have dedicated, specialist teams for off-app marketing (YouTube, Meta, Influencer), on-app performance marketing (sponsored shelf, in-app activation), and customer relationship management. What we need now is an integrator/orchestrator who makes all of them work as one.
The Ecommerce Integrated Marketing Manager (Full-Funnel) will be the connective tissue between these teams — owning the integrated full-funnel strategy, the shared calendar, the unified attribution framework, and the commercial outcomes that result. This role ensures alignment on the agenda, identifies gaps, and holds the funnel accountable end-to-end.
The right person for this role is a systems thinker with deep ecommerce fluency — someone who can speak the language of each specialist team, translate brand objectives into channel-level briefs, and connect off-app demand signals to on-app conversion outcomes with rigor.
Responsibilities
1. Full-Funnel Strategy & Integrated Planning




Understand the Digital Shopper and translate that into a cross functional strategy between the Channel/Media/GCC teams — ensuring each team understands the commercial context behind every activation.
Build and maintain the integrated ecommerce marketing calendar, sequencing off-app campaigns, on-app activations, and customer engagement initiatives so they work in concert, not in silos.
Work with the Media team to build a first party database – to be used to drive targeted marketing full funnel interventions across our brands
Identify white spaces — occasions, audiences, or conversion moments — and drive cross-functional solutions.
Work with media team on the first party data — Leveraging this data to design targeted, brand-specific full-funnel interventions: using known audience signals to personalise off-app media, sharpen on-app promotional targeting, and enable the customer team to drive higher-value retention and cross-sell

📌 Associate Director (Gurugram)
🏢 PepsiCo
📍 Gurugram