Product & AI Storytelling
Deeply understand our AI-native product, use cases, and the customer problems it solves.
Translate complex AI capabilities into crisp sales decks and pitch narratives.
Build one-pagers, solution briefs, and use-case stories that hold up in a live deal.
Craft persona-specific messaging for CXOs, business leaders, and ops leaders.
Partner with Design to turn content into high-quality, sales-ready assets.
Sales Enablement
Build the GTM assets that let Sales and Pre-Sales teams sell with confidence.
Iterate messaging continuously based on real deal feedback from the field.
Sharpen pitch flows and build out structured objection-handling content.
Drive inbound lead generation through the website, including landing pages, content offers, and conversion-focused messaging.
Act as content conversion lead, owning how website and content assets turn visitors into qualified pipeline.
Outcome-Led & Adoption-Focused GTM
Anchor GTM around adoption, engagement, and measurable business impact; not just features.




Create ROI and value-realization templates that support consultative selling.
Extend GTM thinking past deal closure into onboarding, usage, and expansion narratives.
Partner with Customer Success to align messaging with how customers actually realize value.
Cross-Functional GTM Partnership
Work closely with Product, AI/Data Science, Engineering, Sales, CS, and Design.
Consult internal and external subject-matter experts to sharpen GTM narratives.
Act as the bridge between product innovation and market execution.
GTM Operations & Reporting
Own end-to-end 360 GTM planning documentation for each launch, from initial scope to post-launch retro.
Track risks and cross-team dependencies proactively, flagging blockers before they hit deal timelines.
Run a recurring GTM performance and results reporting cadence, pulling inputs from Sales, CS, and Product.
Refine GTM process and playbooks after each launch to improve speed and consistency for the next one.

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📌 GTM Strategist (Kolkata Metropolitan Area)
🏢 APPSeCONNECT
📍 Kolkata Metropolitan Area