Marketing & E-commerce Analytics
Lead hands-on analysis of marketing performance across digital channels (paid media, owned channels, marketplaces, and onsite)
Track and analyze KPIs including traffic, conversion, revenue, ROI, CAC, and attribution
Support optimization of media spend, promotions, and merchandising through performance insights
CRM & Customer Analytics
Develop and manage customer segmentation, lifecycle, and cohort analyses
Analyze customer behavior across online and offline touchpoints to inform personalization and journey design
Suggest CRM initiatives including email, SMS, app, and push notification campaigns
Loyalty Program Analytics
Measure and report on loyalty program performance, including member acquisition, engagement, repeat purchase, and redemption
Conduct incremental lift and customer lifetime value analysis for loyalty members
Identify opportunities to enhance loyalty effectiveness and customer retention
Data, Reporting & Tools
Build, maintain, and automate dashboards and recurring reports for marketing, CRM, and loyalty stakeholders




Perform deep-dive analyses using large transactional and customer datasets
Ensure data accuracy, consistency, and alignment with business definitions
Work closely with data engineering and technology teams to enhance data availability and reporting infrastructure
Stakeholder & Business Support
Act as a key analytics partner to marketing, e-commerce, CRM, and loyalty teams
Translate complex data into clear insights and business recommendations
Support senior leadership with ad-hoc analysis, performance reviews, and strategic initiatives

Requirements
Required Qualifications
Masters degree in Analytics, Statistics, Economics, Business, Marketing, or a related field
3-5 years of experience in analytics roles within retail and/or e-commerce environments
Strong hands-on expertise in SQL and advanced Excel
Experience with BI and visualization tools (e.g., Tableau, Power BI, Looker)
Solid understanding of digital

📌 Assistant Manager (India)
🏢 Ample Group
📍 India