EXTERNAL JOB DESCRIPTION

The position is that of frontline sales personnel who would primarily be
responsible for growth and penetration of wood coatings ranging from melamine to
high end PU coatings in defined geography through creation, nurturing, expansion
and management of Dealer Network and stakeholders comprising of Contractors,
Applicators, Furniture manufacturers, Architects and end Consumers and thereby,
achieving overall business objectives.

Business objectives
• Assist the dealer network in driving sales value and volume for Wood
Coatings
• Generate demand for wood coatings by means of organizing activations,
samplings and trainings to stakeholders like contractors, applicators etc.
• Expand the network for wood coatings through integration with retail,
projects and services team by means of sharing of leads
• Drive growth by targeting and engaging with certain specific




stakeholders who deal exclusively with Wood coatings like furniture
manufacturers

Stakeholder Management
• Conduct shop meets on recent wood coatings to promote growth in the market
• Drive sales by engaging with contractors and architects by means of
product trainings and activations
• Ensure effective implementation of various promotional schemes and
displays for all stakeholders like contractors, dealers etc.
• Resolve dealer and consumer complaints with respect to wood-coatings and
ensure closure within benchmark timelines

Market Intelligence
• Assist Marketing function in conducting product trials and building
inferences on Asian Paints product strength vis-à-vis products in market.
• Devise ways in which the product strengths can be communicated to the
consumers and influencers

📌 EXECUTIVE N (Ludhiana)
🏢 Asian Paints
📍 Ludhiana